Javier Fernandez is the High Value Crops Production System Manager at John Deere and leads the John Deere Parla Innovation Center (JDPIC), the company’s global hub for innovation in high value crops. With over 15 years of experience across sales, marketing, and product management, he works at the intersection of technology, farming, and business to drive new opportunities in fruits, vegetables, and nuts. At JDPIC, Javier collaborates with leading companies and startups to develop and validate solutions that improve productivity, profitability, and sustainability in high value crop production.