Eduardo Martínez de Ubago has a master’s degree in Agronomic Engineering from Polytechnic University of Madrid. He started his career in John Deere in 2001, and he has assumed several responsibilities in John Deere Iberica including Marketing Director and Dealer Development Manager for Spain, Italy and Turkey. In 2008 he was transferred to the regional headquarters in Germany where he took regional and global responsibilities leading the areas of training and development.

Back in Spain, Eduardo took over sales and marketing lead for Spain and Portugal until 2020, when he assumed his current role as Business Director for John Deere Iberica.