Juan Prados Edwards is a seasoned executive with a robust international background, offering extensive experience in agri and timber investment management and sustainable development. As the current CEO and Chairman of Generandi, he leads a group of nine companies providing 360 degree services to institutional investors. Juan has been one of the pioneering agri asset managers in Southern Europe.
His experience includes serving on the board of several organizations, such as CAVALA, FINCALISTA TECH SERVICES, and Andunatura, where he contributed to strategic direction, oversaw M&A transactions, and fostered growth. Juan's executive experience spans various leadership roles, including Forestry Operations Director at ENCE and Country Manager in Portugal, managing large-scale operations (80,000 ha), international expansion, and sustainable forest management. His diverse experience showcases a strong ability to navigate complex international markets and drive business growth.
With a Master's Degree in Forestry Engineering and an MBA, Juan possesses a solid educational foundation complemented by practical expertise. His international exposure is extensive, with projects and operations in Europe, Japan, Uruguay, Congo-Brazzaville, North and South America.
Beyond his professional achievements, Juan is committed to social responsibility, as evidenced by his support for Ukrainian refugees and collaboration with NGOs aiding immigrant integration.
His experience includes serving on the board of several organizations, such as CAVALA, FINCALISTA TECH SERVICES, and Andunatura, where he contributed to strategic direction, oversaw M&A transactions, and fostered growth. Juan's executive experience spans various leadership roles, including Forestry Operations Director at ENCE and Country Manager in Portugal, managing large-scale operations (80,000 ha), international expansion, and sustainable forest management. His diverse experience showcases a strong ability to navigate complex international markets and drive business growth.
With a Master's Degree in Forestry Engineering and an MBA, Juan possesses a solid educational foundation complemented by practical expertise. His international exposure is extensive, with projects and operations in Europe, Japan, Uruguay, Congo-Brazzaville, North and South America.
Beyond his professional achievements, Juan is committed to social responsibility, as evidenced by his support for Ukrainian refugees and collaboration with NGOs aiding immigrant integration.